The clipping field guide
A good clip starts
with a good decision.
Six checks to keep the story clear, the edit deliberate and the final file ready for your review.
01 / moment
Cut a thought, not just a reaction.
A reaction needs its setup. Start where a new viewer can understand the question, action or claim. End after the answer or payoff. If you need a misleading hook to make the excerpt work, choose a different moment.
02 / frame
Choose the frame for the information.
9:16 gives a speaker room on a phone. 16:9 preserves a demonstration or game interface. 1:1 can hold a compact conversation. Fit keeps the whole source; fill crops the edges. A picture-in-picture layout is useful when both the face and the action matter.
03 / captions
Make every word earn its space.
Check names, numbers, negations and technical terms against the original audio. Break captions into readable phrases. Keep contrast high and leave room for platform controls. A bold keyword can guide attention; highlighting every word cannot.
04 / sound
Let the dialogue lead.
Keep the original performance unless you intentionally choose generated narration. Music should support the scene without burying speech. Avoid sudden loud transitions, and check both headphones and a phone speaker.
05 / campaign
Keep the brief beside the edit.
Record the campaign's authorized sources, duration, required messaging, attribution and submission rules. Review those details before editing and again before posting. A publicly available stream is not a permission record, and a finished clip is not a promise of payment.
06 / review
Review the file you will actually post.
Play the exported file from beginning to end. Check framing, captions, sound, attribution and personal details that should not be public. Recheck the result after edits; an older preview cannot approve a new version.
Put the framing to the test.
The free local preview lets you try ratios, captions and a text watermark. AI processing and exports are not available in this preview.
Open your video locally